YOPLAIT MX
2022
EL GRIEGO
DE VERDAD
We translated an educational campaign into TikTok-native storytelling, solving a key brief challenge: people couldn’t clearly distinguish the Yoplait Greek portfolio. Through a series of short-form pieces, we made each product easier to understand.
The campaign launched on TikTok as the brand’s first effort on the platform, using a Multi-Cell Study to test different creative approaches.
Through a mix of brand-led and creator-led videos, the content translated product education into native short-form storytelling, helping audiences clearly understand the Yoplait Greek portfolio and ultimately becoming a TikTok Business success case.
TEAM
Agencia: DENTSU CREATIVE
DC: Dante Garcia
Arte: Yaz Gonzalez
Copy: Diana Morales