MODO MAMÁ
Redefining “mom energy” beyond moms and celebrating care in everyday moments.
Mom Energy
Lives in Everyone
MODO MAMÁ was born to challenge the traditional Mother’s Day narrative. We wanted to celebrate all the people who care for us and those we care for, beyond just moms. By highlighting everyday moments of “mom energy,” the campaign shows that care and protection can come from anyone, in any form.
As part of the 360 campaign, we extended MODO MAMÁ to OOH across Mexico and Puerto Rico.
TEAM
Agency: SAMY MexicoCreative Director: Susana LandgraveCreative Supervisor: Diana MoralesArt Director: Jonathan Rojas