How do you launch a new energy drink in a crowded U.S. market and make Gen Z stop, notice, and choose it?

TAKE A XOT

We told them: take a XOT (shot).
A moment of courage, energy, and trying again.

Through bold visuals, relatable moments, and Gen Z voices becoming ‘XOT Guardians,’ we turned everyday actions into opportunities to energize, take risks, and keep going.

TEAM

Agencia: D14S
DC: Mara Daniela Salazar
ACD Copy: Diana Morales
ACD Arte: Tabata Pimentel