Campbell’s is evolving without losing what makes it iconic.
Our goal was simple:be an ally for culinary exploration.
We focused on connecting with people who cook with intuition, emotion, and curiosity.
Because our brand is so much more than a can, we believe every can sparks the hunger to discover.
Our role was to translate this ambition into a visual language bold enough to stand out in the endless scroll of recipe content—and invite people to explore beyond the expected.
Spark the hunger
to discover
The Taste of Discovery
Together with food experts, the Campbell’s team and our creative crew, we created a series of recipes that spark experimentation in the kitchen.
TEAM
Agency: SAMY Mexico
Creative Director: Susana Landgrave
Creative Supervisor: Norma Moreno, Diana Morales
Strategist Specialist: Maria Fernanda Rossell
Social Media Manager: Francisco Padilla
Art Director: Jonathan Rojas
Copywriter: Viridiana Reyes