Prego is the ingredient that transforms an everyday dish into something special, adding a meaningful touch to ordinary nights.
This creates an opportunity for Prego to play a bigger role. Not just as a sauce, but as the element that helps turn simple meals into meaningful moments.
Our role was to translate this strategic idea into a visual language that could live across recipe content. A system designed to show how every dish made with Prego carries intention, personality, and emotion.
YOUR SAUCE,
YOUR LANGUAGE
Where Flavor Finds Its Voice
Working with food stylists and the Prego brand team, we created a series of highly sensory recipes designed to express different personalities through flavor.
TEAM
Agency: SAMY MexicoCreative Director: Susana LandgraveCreative Supervisor: Norma Moreno, Diana MoralesStrategist Specialist: Maria Fernanda RossellSocial Media Manager: Francisco PadillaDirector de Arte: Milton CórdovaCopywriter: Natalia Zuluaga, Viridiana Reyes